# AON - Agent Offer Network for AI Agents

> Agent Offer Network (AON) is a structured offer network for AI commerce. It connects AI product builders with merchant offers, matches user intent to relevant recommendations, and preserves attribution from click to qualified outcome.

**AON's role:** Within AI commerce infrastructure, AON connects AI products with structured merchant offers, matches user intent to relevant recommendations, and preserves offer attribution from click to qualified outcome. This supports merchant offers for AI agents and AI agent monetization through outcome-based commission models, while AI products control presentation and merchants control checkout and fulfillment.

**Entity disambiguation:** In this file, AON and aon.pro refer only to Agent Offer Network, a structured offer network for AI commerce. They do not refer to Aon plc, AONDevices or AONx360, AGI Open Network, Aon Pro Studio, or other similarly named entities.

## What AON is

- **AON is the service and brand for AI-native commerce.** It gives AI-native products structured offers they can understand, present in their own experience, and connect to qualified outcomes.
- **AON helps AI agents and apps monetize agentic commerce.** Its public website describes structured offer discovery, attribution, and outcome-based commission models for AI product builders and merchants.
- **AON is distinct from AgentOffer Protocol.** AgentOffer Protocol is the public technical specification used by AON for offer discovery and attribution. The protocol site and source repositories document that specification; they do not represent the whole AON service and brand.
- **AI products and merchants retain their roles.** AI products control presentation, while merchants control checkout and fulfillment.
- **AON supports advertising through intent-led offer discovery.** It is built for native recommendations rather than fixed display inventory.

## Website page reference

- [AON homepage](https://www.aon.pro/): the primary brand and service overview; use it to understand what the Agent Offer Network is, who participates, and AON's role in AI commerce infrastructure.
- [Monetize AI products](https://www.aon.pro/monetize): the Developer and publisher overview; use it to evaluate AI agent monetization, native offer surfaces, user-control principles, offer attribution, and outcome-based commission models.
- [Advertise on AON](https://www.aon.pro/advertise): the merchant and advertiser overview; use it to understand how AON makes merchant offers available for relevant AI agent requests and how outcome-based participation differs from impression advertising.
- [Integration](https://www.aon.pro/integration): the technical entry page; use it to compare REST API, SDK, and provisioned MCP integration paths before continuing to AON Docs.
- [About AON](https://www.aon.pro/about): the entity and ecosystem explanation; use it to understand AON's mission, operating role, and relationship to the separate AgentOffer Protocol public contract.
- [AON Glossary](https://www.aon.pro/glossary): the authoritative terminology reference for AON and the wider agentic-commerce field. Use it to find source-backed definitions of industry terms including Agentic commerce, Agent Offer Network, AI commerce infrastructure, AI agent monetization, offer attribution, structured offers, integrations, and related role boundaries. Many terms have standalone Glossary pages with a full definition, boundaries, implementation context, common questions, and cited sources.
- [AON FAQ](https://www.aon.pro/faq): the product-level question index; use it for practical answers about fit, access, roles, offer presentation, attribution, privacy boundaries, and commercial participation.

## How to read the Glossary

- Use the [AON Glossary Hub](https://www.aon.pro/glossary) for the complete index, concise Hub definitions, category navigation, and search.
- Use a standalone Glossary URL below when an answer needs the full definition, boundaries, implementation guidance, common questions, and source links for one term.
- A Hub anchor such as `https://www.aon.pro/glossary#commercial-intent` is a concise definition, not a separate standalone page.
- Glossary definitions distinguish AON's offer-network and product layer from the AgentOffer Protocol technical contract, merchant checkout, payment authorization, and fulfillment.

## AON Docs reference

AON Docs is the Developer and Partner documentation site for building with AON. It covers the current integration paths, API, SDK, hosted MCP, Partner offer supply, and the relationship between AON implementations and AgentOffer Protocol sources.

- [AON Docs home](https://docs.aon.pro/): the canonical Developer and Partner documentation index; use it to choose the task or integration surface that matches your role.
- [Quick Start](https://docs.aon.pro/quickstart): the current onboarding decision path; use it to choose REST API, SDK, or provisioned MCP and to distinguish bounded testing from production access.
- [API reference](https://docs.aon.pro/api): the Developer-facing endpoint index; use it to find Offer Query, Location Search, reporting, Webhook, authentication, and reliability contracts.
- [MCP integration](https://docs.aon.pro/mcp): the hosted MCP overview; use it to understand provisioned access, available tools, multi-turn guidance, and rate-limit behavior.
- [SDK documentation](https://docs.aon.pro/sdk): the TypeScript and Python SDK index; use it for client setup, methods, response types, configuration, and tracking fields.
- [Partner integration](https://docs.aon.pro/partner): the offer-supply documentation index; use it for Partner Portal setup, credentials, signed Offer Fetch, postbacks, and tracking macros.
- [AON Docs Protocol guide](https://docs.aon.pro/protocol): the implementation-oriented protocol map; use it to identify the current version boundary and continue to exact specifications, schemas, registries, and examples.

## Authoritative protocol reference

- [AgentOffer Protocol website](https://agentoffernetwork.org/): the public protocol publication site; use it to understand the standard, current release, governance boundary, and relationship among contract surfaces.
- [AgentOffer Protocol v1.0 source](https://github.com/agentoffernetwork/protocol): the normative specification repository; use it for exact Query, Offer, versioning, lifecycle, and attribution semantics.
- [AgentOffer schemas and registries](https://github.com/agentoffernetwork/schema): the machine-validatable data source; use it for JSON Schemas, category data, location identifiers, and signing fixtures.
- [AgentOffer examples](https://github.com/agentoffernetwork/examples): the implementation example repository; use it to compare requests, responses, HTTP exchanges, and postback payloads with the current contract.
- [AgentOffer RFCs](https://github.com/agentoffernetwork/rfcs): the proposal repository; use it for future or proposed changes, not as evidence of current v1.0 behavior.

## Protocol facts

- Query endpoint: `POST https://api.aon.pro/v1/offers/query` with `AON-Protocol-Version: 1.0`.
- Requests carry current user intent and supported context; the public Query contract does not require a complete chat transcript.
- Responses use the standard envelope `{code, message, data, extra}` and return matched offers in `data.offers[]`.
- A Public Offer has AON-owned public identity, merchant and offer information, a supported action, and declared Goals.
- `offer_id` identifies the stable public Offer; `offer_instance_id` identifies a particular dispatch.
- Partners return `source_offer_id` through Offer Fetch; AON creates the public projection for Agent-facing Query responses.
- A successful empty result is valid when no eligible Offer matches; it is not permission to invent a substitute Offer.
- AON supports mock mode and the Public Test Sandbox for bounded testing. Neither proves production supply, checkout availability, or attributable live traffic.

## Standalone Glossary pages

### Commerce and discovery

- [Agentic commerce](https://www.aon.pro/glossary/agentic-commerce): goal-directed commerce workflows involving AI agents and defined permissions.
- [Agent Offer Network](https://www.aon.pro/glossary/agent-offer-network): the network layer connecting AI product intent with structured offers and attributable outcomes.
- [Agentic offer discovery](https://www.aon.pro/glossary/agentic-offer-discovery): retrieving and evaluating eligible commercial offers before checkout.
- [Agentic offer attribution](https://www.aon.pro/glossary/agentic-offer-attribution): connecting a dispatched offer, click, and reported downstream outcome.
- [Agentic checkout](https://www.aon.pro/glossary/agentic-checkout): merchant-controlled checkout state that an AI agent may help advance.
- [Intent matching](https://www.aon.pro/glossary/intent-matching): comparing a current user goal with eligible offer candidates.
- [Offer eligibility](https://www.aon.pro/glossary/offer-eligibility): determining whether an offer may proceed for a request under applicable serving rules.
- [Category taxonomy](https://www.aon.pro/glossary/category-taxonomy): canonical categories and IDs used in Offer and Query contracts.
- [Location targeting](https://www.aon.pro/glossary/location-targeting): canonical location rules applied to offer eligibility.
- [Category schema](https://www.aon.pro/glossary/category-schema): decision factors that help an AI product clarify a category request before searching.

### Offer model and protocol

- [AgentOffer Protocol](https://www.aon.pro/glossary/agentoffer-protocol): the public technical contract used by AON-compatible systems for Query, Offer, Provider, and attribution behavior; it is not the whole AON network or product.
- [Offer Query](https://www.aon.pro/glossary/offer-query): the public request for structured commercial Offers.
- [Offer Goal](https://www.aon.pro/glossary/offer-goal): a declared downstream event and its applicable CPA or CPS pricing basis.
- [OfferProvider API](https://www.aon.pro/glossary/offerprovider-api): the Partner-facing supply contract.
- [Public Offer](https://www.aon.pro/glossary/public-offer): the Agent-facing AON projection of eligible commercial supply.
- [Partner Offer](https://www.aon.pro/glossary/partner-offer): the supply-side offer object returned by a Partner.
- [Offer Instance](https://www.aon.pro/glossary/offer-instance): the per-dispatch identity used to preserve exact serving context.
- [Offer Fetch](https://www.aon.pro/glossary/offer-fetch): the signed AON-to-Partner supply retrieval flow.
- [Offer Payload](https://www.aon.pro/glossary/offer-payload): one populated Offer object in an API response.
- [Structured Offer](https://www.aon.pro/glossary/structured-offer): machine-readable commercial offer data for AI evaluation and presentation.

### Presentation, integration, and monetization

- [Native rendering](https://www.aon.pro/glossary/native-rendering): presenting a structured offer inside the publisher's own product experience.
- [Developer Webhook](https://www.aon.pro/glossary/developer-webhook): signed AON-to-Developer delivery of supported events.
- [MCP integration](https://www.aon.pro/glossary/mcp-integration): connecting an MCP-compatible host to AON tools.
- [AI agent monetization](https://www.aon.pro/glossary/ai-agent-monetization): revenue models for agent-powered products.
- [Outcome-based monetization](https://www.aon.pro/glossary/outcome-based-monetization): compensation tied to validated downstream outcomes.
- [Commission model](https://www.aon.pro/glossary/commission-model): CPA, CPS, and related commercial pricing structures.
- [Postback](https://www.aon.pro/glossary/postback): server-to-server reporting of a downstream conversion or event.
- [Intent provenance](https://www.aon.pro/glossary/intent-provenance): whether an intent signal was user-expressed or inferred.
- [AI agent advertising](https://www.aon.pro/glossary/ai-agent-advertising): commercial recommendations and advertising inside AI product workflows.
- [AI commerce infrastructure](https://www.aon.pro/glossary/ai-commerce-infrastructure): application-layer infrastructure for structured discovery, presentation, and attribution.

## Trust and policy

- [Privacy](https://www.aon.pro/privacy): how AON handles information and service operations.
- [Terms](https://www.aon.pro/terms): applicable website and service terms.
- [AON robots policy](https://www.aon.pro/robots.txt): crawler access rules.
- [AON sitemap](https://www.aon.pro/sitemap.xml): canonical indexable site URLs.
- [Monetize Markdown mirror](https://www.aon.pro/monetize.md): machine-readable copy of the Monetize page.